Variable Data Printing

Personalised Print
From Your Data

Every piece personalised. Names, offers, images, and codes drawn from your supplied data, pre-flighted before the full campaign runs.

WHAT IS VDP · DATA + PRESS

Same press run.
Every piece different.

Variable data printing (VDP) merges your customer database with your print design. Names, offers, images, QR codes - any element can change from one piece to the next, without slowing the press down.

CONTROL · GENERIC STANDARD PRINT

Dear Customer

10% off everything

SAME MESSAGE FOR EVERYONE

TEST · PERSONALISED VARIABLE DATA
S

Hi Sarah

20% off outdoor furniture this weekend

THEIR NAME · THEIR OFFER · THEIR INTEREST

RESPONSE METRICS · LIVE 3 METRICS
METRIC · N° 01 LIVE

5x

Higher response rates with personalised mail vs generic

METRIC · N° 02 LIVE

70%

Of people say direct mail feels more personal than email

METRIC · N° 03 LIVE

100%

Variable - every single piece can be unique

CAPABILITIES

What can change
per piece.

VAR · N° 01 DYNAMIC

Personalised Names

First name, full name, salutation - each piece addressed to a real person, not 'Dear Customer'.

VAR · N° 02 DYNAMIC

Custom Offers

Different discounts, product recommendations, or messages based on purchase history or customer segment.

VAR · N° 03 DYNAMIC

Dynamic Images

Swap photos, product shots, or graphics based on recipient data. A property investor sees apartments; a first-home buyer sees houses.

VAR · N° 04 DYNAMIC

Unique QR Codes

Every recipient gets their own trackable QR code. Measure who scanned, when, and what they did next.

VAR · N° 05 DYNAMIC

Barcodes & Serial Numbers

Unique identifiers for tracking, redemption, or authentication. Each piece carries its own code.

VAR · N° 06 DYNAMIC

Variable Maps & Locations

Show the recipient their nearest store, branch, or event venue with a personalised map.

USE CASES

Who uses
variable data printing.

If you have a customer list and something to say to them, VDP makes the message personal.

REAL ESTATE VDP CASE

Real Estate

Personalised property alerts, open home invitations with buyer-specific listings, market updates by suburb.

RETAIL · HOSP. VDP CASE

Retail & Hospitality

Birthday vouchers, loyalty rewards by spend tier, seasonal promotions tailored to purchase history.

PRO. SERVICES VDP CASE

Professional Services

Client-specific renewal reminders, personalised annual summaries, branded appointment confirmations.

EDUCATION VDP CASE

Education

Student-specific enrolment packs, personalised course recommendations, event invitations by faculty.

HEALTHCARE VDP CASE

Healthcare

Appointment reminders with patient details, health screening invitations by age group, personalised wellness tips.

MEMBERSHIP VDP CASE

Membership Organisations

Renewal notices with member-specific benefits, event invitations based on interests, personalised ID cards.

END-TO-END · DATA TO MAIL

Print it, mail it,
track it.

Variable data printing is powerful on its own. Combined with our mail house service, it becomes a complete direct mail operation. Hand us a spreadsheet and a design - we handle everything from data cleaning to NZ Post lodgement.

01

Data cleaning & deduplication

02

Variable data merge & print

03

Folding, inserting & envelope sealing

04

Postage optimisation & NZ Post lodgement

05

Campaign tracking with unique QR codes

Mail house services
PIPELINE · 5 STAGES END TO END
01

Your Data

Excel / CSV

02

Design Template

We create or you supply

03

Data Merge

Every field mapped

04

Print

Full speed, every piece unique

05

Mail

Fold, insert, lodge

PLAN · N° 04816 DRAFT

Ready to make your
print personal?

Tell us about your campaign - audience size, what needs to change per piece, and whether you need mailing too. We'll put together a plan and quote.

FAQ

Before you
get in touch.

N° 01

What data format do you need?

An Excel spreadsheet or CSV file works perfectly. One row per recipient, columns for each variable field (name, address, offer code, etc). We'll help you structure it if needed.

N° 02

Can every piece really be different?

Yes. Variable data printing changes text, images, colours, and codes on every single piece at full press speed. There's no manual intervention - it's driven entirely by your data file.

N° 03

How does this work with your mail house service?

Seamlessly. We take your data, merge it into your design, print personalised pieces, then fold, insert, and lodge with NZ Post. One supplier, one handoff, one invoice.

N° 04

Is variable data printing more expensive than standard?

There is a setup cost for data processing and testing, while the print cost per piece is often comparable to standard digital work. Whether personalisation improves response depends on the quality of the data, offer, creative, and audience, so we recommend measuring each campaign.

N° 05

Can I test with a small batch first?

Absolutely. Run a personalised batch of 100-200 pieces against a generic control group. Compare response rates. Scale up what works.

N° 06

Do you clean and deduplicate data?

Yes. Our mail house team validates addresses against the NZ Post database, removes duplicates, and flags any issues before printing. You're not paying to mail to wrong addresses.

GET A QUOTE · FAST RESPONSE

Tell us what you need.

Upload your files, describe the job, and include your deadline. We prioritise urgent requests and confirm the fastest realistic turnaround when we quote.

1

Tell us what you need

Product, quantity, timeline.

2

Send your artwork

PDF, AI, INDD. We'll check it.

3

Receive a quick quote

Urgent briefs are prioritised.

NEW QUOTE · N° 04813 DRAFT

Attach artwork (optional)

PDF · AI · INDD · UP TO 25MB